Page 83 - Graphic Design and Print Production Fundamentals
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Graphic Design 71
Figure 3.28 Example of balance
Hierarchy: Dominance and Emphasis
Simply put, hierarchy is applying an order of importance to a set of elements. Hierarchical order
is apparent in every facet of our lives and is a defining characteristic of our contemporary culture.
Hierarchy can be very complex and rigorous — an instruction manual is a good example of this. It can
also be uncomplicated and loose. Hierarchy in composition is conveyed visually through variations of
all the elements — size, colour, placement, tonal value, and so on (see Figure 3.29).
Figure 3.29 Example of hierarchy
Graphic design does not always embrace hierarchy. There are some messages that are more suited to
visual anarchy and chaos (Punk design is a good example). These projects often connect to an audience
