Page 125 - Health Literacy, eHealth, and Communication: Putting the Consumer First: Workshop Summary

Health Literacy, eHealth, and Communication: Putting the Consumer First: Workshop Summary

0 HeALtH LiteRACY, eHeALtH, AnD CoMMUniCAtion

pliance to health care providers that focus on quality of care and fiscal
accountability.
Mr. Rodgers currently holds visiting professor appointments at
Arizona State University, at the W.P Carey School of Business, and at
University of California–Los Angeles, School of Public Health.

Joshua Seidman, Ph.D., M.H.S., has been on a quest to improve health
care quality for 17 years—first by influencing health plans and provider
behavior, then shifting to a grassroots approach by activating consum-
ers. In October 2001, Dr. Seidman saw the fusion of his two strategies to
improve health care quality in information therapy. Information therapy
(Ix) is the timely prescription and availability of evidence-based health
information to meet individuals’ specific needs and support sound deci-
sion making.
Dr. Seidman leads the independent, not-for-profit IxCenter and pro-
vides key leadership and direction, applying his extensive experience in
strategic planning, product development, research, and education.
Before launching the IxCenter, Dr. Seidman served as senior editor
and director of quality initiatives for the Advisory Board Company’s
Consumer Health Initiative. In that capacity, he played a leading role in
strategic planning and product development and provided leadership in
the development of quality-of-care information for consumers.
Dr. Seidman has worked for the National Committee for Quality
Assurance as the director of measure development, overseeing analytical
projects related to health-plan-performance measure testing and develop-

ment for HEDIS . He has also worked at the Advisory Board Company
as a consultant and at the American College of Cardiology as assistant
director of Private Sector Relations, conducting extensive research and
analysis in managed care, quality-of-care issues, and other aspects of the
health care industry. In addition, Dr. Seidman has published several book
chapters and articles in peer-reviewed journals on eHealth and quality-
of-care-related issues.
Dr. Seidman holds a Ph.D. in health services research and a master
of health science degree in health policy and management, both from the
Johns Hopkins School of Public Health. His doctoral research involved
the development of a tool to evaluate the quality of health information on
the Internet and an assessment of what website characteristics influenced
health information quality. He earned a bachelor of arts in political science
from Brown University.
Due to his unique dissertation research and expertise, he has served
as a consultant to independent oversight groups and government agen-
cies in the assessment of electronic consumer health information, and has
served as a peer reviewer for various scientific journals including the

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