Page 123 - Health Literacy, eHealth, and Communication: Putting the Consumer First: Workshop Summary

Health Literacy, eHealth, and Communication: Putting the Consumer First: Workshop Summary

0 HeALtH LiteRACY, eHeALtH, AnD CoMMUniCAtion

the quality, safety and efficiency of health care through information and
information technology.
The eHealth Initiative is a multi-stakeholder member organization—
representing clinicians, employers, health plans, health care IT suppliers,
hospitals and other health care providers, consumer groups, pharma-
ceutical and medical device manufacturers, public health organizations,
standards bodies, and academic institutions—that develops consensus
among multiple and diverse stakeholders on strategies that will drive
better health care for patients through the use of information technology.
Through the eHealth Initiative Foundation, the organization provides
financial and technical support to state, regional, and community-based
multi-stakeholder collaboratives across the nation who are mobilizing
health information electronically to support patient care.
Ms. Marchibroda previously served as the executive director of Con-
necting for Health—a public–private sector initiative funded and led by
the Markle Foundation and supported by the Robert Wood Johnson Foun-
dation—which is designed to catalyze actions on a national basis to drive
electronic connectivity and create an interconnected, electronic health
information infrastructure. In addition, she was recognized in 2005 as one
of the Top 25 Women in Healthcare by Modern Healthcare magazine and
in 2006 for the Federal Computer Week Top 100 Award.
Prior to the eHealth Initiative, Ms. Marchibroda cofounded and
served as chief operating officer for two health care information organi-
zations, one which focuses on providing patient safety and compliance
information to physicians and the other—a Bertelsmann AG subsidiary—
which focuses on providing electronic publishing services to the payer
community to support member information needs. She also served as
the interim chief operating officer for the National Coalition for Cancer
Survivorship.
Ms. Marchibroda also served as the chief operating officer of the
National Committee for Quality Assurance, an organization devoted to
evaluating and improving the quality of health care for Americans—
where she was responsible for accreditation of health care organizations,
education programs, the national HEDIS database, electronic information
products, strategic planning, human resources, finance, and administra-
tion. She holds a B.S. in commerce from the University of Virginia and an
M.B.A. with a concentration in organization development from George
Washington University.

kim Nazi, F.A.C.H.E., is a management analyst for the Department of
Veterans Affairs (VA), working in the Veterans/Consumer Health Infor-
matics Office of the Veterans Health Administration (VHA). She is a
Board-Certified Healthcare Executive and a fellow in the American Col-

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