Page 36 - Graphic Design and Print Production Fundamentals
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24 Chapter 2. Design Process
effectively. For example, research has shown that some kinds of visual elements attract our attention
more than others; a designer can apply this knowledge to emphasize certain parts of a layout and give
a certain element or message importance. These principles apply to all forms of visual materials, digital
media, and print.
When dealing with text, issues of legibility and readability are critical. Designers organize information
through the use of formal structures and typographic conventions to make it easier for the viewer to
absorb and understand content. The viewer may not consciously see the underlying structures, but will
respond positively to the calm clarity good organization brings to the text.
Media Attributions
• Volkswagen Beetle by IFCAR © Public Domain
