Page 31 - Graphic Design and Print Production Fundamentals

1.9 Summary

Alex Hass

The technological revolution of the 1990s brought the mobile phone and computer to every home and
office and changed the structure of our current society much as manufacturing in the 1800s changed
Britain and the Western world. As with the Industrial Revolution, the change in technology over the
last 20 years has affected us environmentally, socially, and economically. Manufacturing has slowly
been moved offshore and replaced with technology-based companies. Data has replaced material as the
substance we must understand and use effectively and efficiently. The technological development sectors
have also begun to dominate employment and wealth sectors and overtake manufacturing’s dominance.
These changes are ongoing and fast-paced. The design community has responded in many novel ways,
but usually its response is anchored by a look and strategy that reduce ornament and overt style while
focusing on clean lines and concise messaging. The role of design today is often as a way-finder to
help people keep abreast of changes, and to provide instruction. Designers are once again relying on
established, historic styles and methods like ITS to connect to audiences because the message is being
delivered in a complex visual system. Once the technological shifts we are experiencing settle down,
and design is no longer adapting to new forms of delivery, it will begin to develop original and unique
design approaches that complement and speak to the new urban landscape.

Questions to consider after completing this chapter:

1. What design principles do Dada and Punk have in common?

2. What influence does ITS have on Post Modern design?
3. What influence does ITS have on current design practice?
4. How did World War II influence design education?

5. How did Morris and the Arts & Crafts movement help to create the Bauhaus design philosophy?
6. How did technology influence early German design?
7. How does technology influence contemporary design practice?

References

Ball, H. (1996). Dada Manifesto. Flight out of time: A Dada diary. Retrieved from
https://theanarchistlibrary.org/library/hugo-ball-dada-manifesto.a4.pdf

Bergdoll, B., & Dickerman, L. (2009). Bauhaus 1919-1933: Workshops for modernity. New York City,
NY: The Museum of Modern Art.

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