Page 37 - Graphic Design and Print Production Fundamentals
P. 37
2.2 Design Research and Concept Generation
Alex Hass
Defining Design Problem Parameters
Many designers define communication design as a problem-solving process. (The problem/opportunity
is how to deliver information effectively to the desired audience.) The process that takes the designer
from the initial stages of identifying a communication problem to the final stage of solving it covers a
lot of ground, and different models can be used to describe it. Some are very complicated, and some are
simple. The following sections break the design problem-solving process into four steps: (1) define, (2)
research, (3) develop concepts, and (4) implement solutions.
25
