Page 34 - Health Literacy, eHealth, and Communication: Putting the Consumer First: Workshop Summary

Health Literacy, eHealth, and Communication: Putting the Consumer First: Workshop Summary

oveRvieW oF iSSUeS

established by AHCCCS at federally qualified health centers with volun-
teer physicians, will be test sites for product prototypes.
AHCCCS has recently introduced a website. One of the things of
interest is who will access the website. Table 2-2 below provides an over-
view of utilization trends for 1 month this year.
The AHCCCS basic website is called My Arizona Health and Well-
ness (www.myazhealthandwellness.com). The mission of the website is
“to build health and wellness literacy in AHCCCS members so that they
make decisions that improve their health care quality and reduce prevent-
able health care care costs through the utilization of interactive, personal-
ized health education and health literacy competency” (Rodgers, 2008).
This website is the basic mechanism that will be used to deliver many of
the eHealth tools AHCCCS will develop. The website also supports the
governor’s executive order (Napolitano, 2008) to reduce the escalation of
health care costs for Arizona by the following

• reducing costs through patient-centered care that integrates
wellness, prevention, self-care education and chronic disease
management;

TAbLE 2-2 Snapshot of Web Utilization Trends/Data January 2008
to February 2008
Website Healthwise Knowledgebase Content Usage
Site Usage: Top 10 Search Terms: Top 10 Topic Views:
- 1,152 visits Pneumonia Women’s Health
- 897 (72%) absolute Asthma Interactive Tools
unique visits Dental Health Eating
BOOK-n873 Men’s Health
Top Traffic Sources: (surgery-carpal Pregnancy
- 79% referring site tunnel syndrome) Children’s Health
(AHCCCS website) Cancer Diabetes
- 18% direct traffic Diabetes Depression
COPD Pneumonia
Top Content visits: BOOK-d904 Type 2 Diabetes
- Health Resources (surgery-varicose
- Get Covered, Stay Covered veins)
- Wellness in Arizona Immunizations
Dairy
E-mail signups: 40
(mostly internal/staff) Healthwise Content Usage: 651 visits
Hits: 19,722
Visit duration by minutes: Majority (0-1 minute)
SOURCE: Rodgers, 2008.

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