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Refusing to Let Go of the Past and Embrace the Future
               Traditional  telecommunications  companies  have  lost  touch  with  their  customers.
               While the concept of adding functionality beyond the basic telephone is well under-
               stood, the idea that the user should be the one defining this functionality is not.

               Nowadays, people have nearly limitless flexibility in every other form of communica-
               tion. They simply cannot understand why telecommunications cannot be delivered as
               flexibly as the industry has been promising for so many years. The concept of flexibility
               is not familiar to the telecom industry, and very well might not be until open source
               products such as Asterisk begin to transform the fundamental nature of the industry.
               This is a revolution similar to the one Linux and the Internet willingly started more
               than 10 years ago (and IBM unwittingly started with the PC, 15 years before that). What
               is this revolution? The commoditization of telephony hardware and software, enabling
               a proliferation of tailor-made telecommunications systems.

               Paradigm Shift


               In  “Paradigm  Shift”  (http://tim.oreilly.com/articles/paradigmshift_0504.html),  Tim
               O’Reilly talks about a paradigm shift that is occurring in the way technology (both
                                                     §
               hardware  and  software)  is  delivered.   O’Reilly  identifies  three  trends:
               the   commoditization   of   software,   network-enabled   collaboration,   and
               software customizability (software as a service). These three concepts provide evidence
               to suggest that open source telephony is an idea whose time has come.


               The Promise of Open Source Telephony

                                                Every good work of software starts by scratching a de-
                                                                       veloper’s personal itch.
                                                  —Eric S. Raymond, The Cathedral and the Bazaar

               In his book The Cathedral and the Bazaar (O’Reilly), Eric S. Raymond explains that
               “Given enough eyeballs, all bugs are shallow.” The reason open source software de-
               velopment produces such consistent quality is simple: crap can’t hide.

               The Itch That Asterisk Scratches

               In this era of custom database and web site development, people are not only tired of
               hearing that their telephone system “can’t do that,” they quite frankly just don’t believe
               it. The creative needs of the customers, coupled with the limitations of the technology,
               have  spawned  a  type  of  creativity  born  of  necessity:  telecom  engineers  are  like

               § Much of the following section is merely our interpretation of O’Reilly’s article. To get the full gist of these
                 ideas, the full read is highly recommended.

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