Page 52 - LoudOffice_Guide-to-HTML_Part-II_Advanced.PDF

your keyword, but when it doesn’t see it in your site, it may penalize your listing.
You could also face copyright or trademark infringement issues, believe it or not.
Also, try to ensure that your keywords are geographically relevant as well – if you
are a Boston bakery, make sure “Boston” (probably even “Boston, Massachusetts”) is
in your description and keywords.
4. Tailor Each Page of Keywords to Your Page’s Content – It does not hurt to give
each page it’s own keywords that specifically relate to the specific page’s content.
For instance, on a real estate site, certain keywords may be on every page (such as
“how to buy a home, mortgage information, home styles”, etc.), but you may have
other pages that cover specific topics: “down payments, mortgage calculators”, etc.
If each of those pages had added keywords that relate to the page’s content, their
listing could approve. Robots do look at your HTML code, so if keywords are used in
C a l c u l a t o r s < / h 1 > ), your site’s listing will
your HTML code (i.e. < h 1 > M o r t g a g e
improve.
5. Find Out What Highly Ranked Pages Do- One way to see what works and what
doesn’t is to look at pages in the same category as yours that are listed higher in the
search engines. Study their HTML. Don’t just look at their META tags, but also
consider the other HTML elements, such as heading tags, image alternative text
descriptions, and more.
6. Try and Try Again - Keep in mind that search engines apply a very complicated
algorithm to your page’s HTML (including META TAGS) when deciding how to list it in
their directory. If you find that your pages are not getting listed high enough in
search engines, try different a different description / keywords combination, check
your HTML very thoroughly, and re-submit your site. Be careful that you don’t
submit too often, or you’ll be considered a spammer and your site will never be
listed, but if you submit once a month (even once a week for some directories),
you’ll be fine.
7. Link and Get Linked – Since many robots find pages by surfing through the web,
your chances of getting listed improve if a high-traffic site links to yours. This is a
sort-of “popularity” factor: the more “popular” your page is, the higher it will appear
in search engines. Remember, the goal of search engines is to provide website
surfers with highly relevant information. If your site is a site on “treadmills” and you
get links from 5 of the 10 largest exercise sites on the Web, your listing will be
higher than someone whose site is not as well-linked.
8. Read, Read, Read – The best way to keep abreast of changes with regards to
search engines is to identify sites that talk about these search engines, the different
ways to get listed, and the differences and similarities among these sites. Many offer
email newsletters which will keep you up-to-date.

Studying how to make your site listed is like learning HTML itself. It requires time,
patience, and practice.

LoudOffice.com Guide to HTML – Part II Page 52