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VII. Getting Your Site Found By Search Engines
Before we begin any discussion about how to get your site found on the web, we should say
this. If we knew with 100% accuracy how to get top search engine listings, we would not
be teaching this class because we would be touring the world on our millions and millions of
dollars. Therefore, this section will cover the basics, however there is an art to getting your
site listed that we, like many others, are still trying to learn.

An example of a site that uses META tags is LoudOffice.com. The META tags we use are as
follows:

< m e t a n a m e = " d e s c r i p t i o n " c o n t e n t = " B o s t o n - based internet strategy and
e - c o m m e r c e w e b s i t e d e s i g n c o m p a n y t h a t s p e c i a l i z e s i n d e v e l o p i n g a n d
h o s t i n g i n t e r a c t i v e w e b s i t e s a n d i n t r a n e t s . " >
< m e t a n a m e = " k e y w o r d s " c o n t e n t = " i n t e r n e t s t r a t e g y , w e b s i t e d e s i g n , e -
c o m m e r c e , d a t a b a s e i n t e g r a t i o n , e C o m m e r c e , B o s t o n , M a s s a c h u s e t t s ,
h o s t i n g , w e b a p p l i c a t i o n d e v e l o p m e n t , i n t r a n e t , b u l l e t i n b o a r d s ,
o n l i n e s t o r e s , i d e a g e n e r a t i o n , marketing plans, creative, graphics,
r e - d e s i g n , r e d e s i g n , c a t a l o g s , p r o m o t i o n , r e a l e s t a t e m a r k e t i n g ,
m o r t g a g e f i n a n c e , l o a n o f f i c e r s , f s b o p r o g r a m d e v e l o p m e n t , e - m a i l
l i s t , n e w s l e t t e r s , i n t e r n e t i n t e g r a t i o n , w e b s i t e d e v e l o p m e n t ,
i n t e r n e t m a r k e t i n g , s e a r c h engine optimization, training, individual
t r a i n i n g , e m a i l , o n l i n e o r d e r i n g , s h o p p i n g c a r t , m e r c h a n t a c c o u n t s ,
n t , u n i x , h o s t i n g , w e b , w e b s , c o r p o r a t e i n t r a n e t , m e m b e r s h i p ,
p a s s w o r d p r o t e c t i o n , c o o k i e s , e - m a i l , d o m a i n r e g i s t r a t i o n , l i s t i n g ,
B o s t o n , L y n n , c y b e r d i s t r i c t , J a v a S c r i p t , V B s c r i p t , a s p , a p p l i c a t i o n
s e r v i c e p r o v i d e r , a c t i v e s e r v e r p a g e s , w e b s i t e h o s t i n g , N e w
E n g l a n d " >
< m e t a n a m e = " r o b o t s " c o n t e n t = " a l l " >
< m e t a n a m e = " r o b o t s " c o n t e n t = " i n d e x , f o l l o w " >
< m e t a n a m e = " a u t h o r " c o n t e n t = " D o n a l d C h a s e - d o n a l d @ l o u d o f f i c e . c o m " >
< m e t a n a m e = " r e v i s i t " c o n t e n t = " 3 0 d a y s " >
< m e t a n a m e = " r a t i n g " c o n t e n t = " g e n e r a l " >
< m e t a n a m e = " d i s t r i b u t i o n " c o n t e n t = " g l o b a l " >
< m e t a n a m e = " c o p y r i g h t " c o n t e n t = " 2 0 0 0 - L o u d O f f i c e . c o m " >

Basic of Meta Tags
META tags can be very useful for Web developers. They can be used to identify the creator
of the page, the keywords and description of the page, and the refresh parameter (which
can be used to cause the page to reload itself, or to load another page). And these are just
a few of the common uses. There are two basic formats which META tags take: h t t p -
e q u i v and META tags with n a m e & c o n t e n t attributes.

NOTE: ALL META TAGS ARE INCLUDED WITHIN THE < h e a d > ELEMENT

META http-equiv Tags
Expires
This tells the browser the date and time when the document will be considered "expired."
Most browsers allow a user to “save” a local version of a web page, sometimes many days,
even weeks, after they visit your site. If you have content that updates frequently, then
user may actually be viewing an older version. However, every time they visit a document
whose time has "expired", the browser will initiate a new network request for the document.
An illegal Expires date such as "0" is interpreted by the browser as "immediately." Dates
must be in the RFC850 format, (GMT format):

LoudOffice.com Guide to HTML – Part II Page 49