Page 76 - Graphic Design and Print Production Fundamentals
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64 Chapter 3. Design Elements, Design Principles, and Compositional Organization
Similarity
Figure 3.19 Similarity
When visual elements have a similar shape or look as one another, a viewer will often connect the
discrete components and see a pattern or grouping (see Figure 3.19). This effect can be used to create a
single illustration, image, or message from a series of separate elements. Similarity of medium, shape,
size, colour, or texture will trigger a sense of similarity. The sense of grouping will be strengthened or
weakened by increasing or decreasing the commonality of the individual elements.
Continuation
Figure 3.20 Continuity
