Page 70 - Graphic Design and Print Production Fundamentals

58 Chapter 3. Design Elements, Design Principles, and Compositional Organization
Sans Serif

Figure 3.16 Example of Sans Serif

Sans serif fonts have existed since ancient times, but it was only in the late 19th century that font
designers began to consider removing serifs and letting the letterforms stand on their own (see Figure
3.16). These fonts were initially considered appropriate only for titling and display purposes, and only
became text fonts in the hands of the 20th-century modernists. The first sans serif forms were created
on the early humanist and old style calligraphic forms, but eventually the forms were influenced by
objective modernist principles and geometry.

Examples of sans serif fonts include Univers, Helvetica, and Akzidenz-Grotesk.

Media Attributions

• Point Grafitti by Steve Collins © CC BY (Attribution)

• Line by Ken Jeffrey
• Plane © CC BY-SA (Attribution ShareAlike)

• Color_AddSub by SharkD © Public Domain
• Coles_Phillips2_Life by Coles Phillips © Public Domain

• FedEx_Express_truck by Coolcaesar © CC BY-SA (Attribution ShareAlike)

• An_example_of_texture by Tomas Castelazo © CC BY-SA (Attribution ShareAlike)
• Typography_line_terms_alternate.svg by Damian Adrian © CC BY-SA (Attribution
ShareAlike)
• Rudolf_Koch_gebrochene_Schriften by BK © Public Domain

• Jenson_1475_venice_laertius by James Arboghast © Public Domain

• GoudyOSPecimen by GearedBull © CC BY-SA (Attribution ShareAlike)