Page 215 - Graphic Design and Print Production Fundamentals

Graphic Design 203
be printed and shipped. POD products do not require customization and are printed using a completed
file uploaded by the customer or stored in the system by the programmer.

Warehousing

Storefronts can act as an inventory management system for any products that can be warehoused. These
products can be ordered online using the same process as a POD item. Each product has a real-time
inventory count associated with it, which updates after every order. Notifications can be sent about low
product inventory levels, reminding a customer that a product needs to be replenished. Inventory counts
benefit customers by showing their buying patterns, which helps them to effectively determine future
quantities.
Below are other examples of different types of products that can be ordered online:

• Ad hoc print: an online print product where the customer provides the content during the
ordering process via file upload, such as brochures, flyers, and newsletters.
• Ad hoc business documents: an online print product where the customer provides the content
during the ordering process via file upload, such as training manuals, presentations, and
reports.

• Ad hoc oversize: An online print product where the customer provides the content during the
ordering process via file upload, such as posters, signs, and banners.

• Static print product: An online print product where the content is stored in a catalogue and
printed on demand after ordering, such as sales sheets, flyers, and white papers.
• Inventory product: An online print product where the content is stored in a catalogue and
pulled from existing inventory after ordering.

• Digital publishing: An online product where the final product is a downloadable PDF instead
of a printed product, such as white papers, personalized sales materials, and presentations.

• Kit: An online print product where the customer can buy a basket of goods contained in a
single item.
• Promo product: A set of products that are branded with a logo for use in marketing or
promotional programs, such as mugs, baseball hats, and pens.

• Integrated campaign: A product that combines multiple-marketing channels to create an
integrated campaign a customer can use to track metrics when launching a new product or
sales promotion.

• Photo product: An online print product using uploaded photos or photos from online
collections, such as photo books, photo cards, and photo calendars.
• Quote request: An online print product used to request a quote for a print job.