Page 50 - Graphic Design and Print Production Fundamentals

2.6 Implement Solutions

Alex Hass

Step 4: Solution Implementation

In this step, we are ready to select the final concept options and carry their application through to
completion in producing the final design(s). This part of the process requires that you know how to
work with photographers and illustrators, as well as with people in production technologies — primarily,
programmers and printers. You may also require project management skills. You should also put a
process in place so your final solutions can be evaluated for their effectiveness. Did they work? Did they
achieve their goals?

There are many components that require attention during the production phase:

Production and Implementation

• Copy placement and preparation of layouts from approved text

• Liaison with suppliers and subcontractors

• Completion of photography, illustration, charts/graphs, icons/symbols
• Ongoing client liaison for proofreading and corrections

• Scanning and electronic preparation of images (black and white, duotones/tritones, colour);
may include colour correction and/or digital manipulation

• Preparation of electronic files in line with press/prepress/web requirements

• Supervision of all prepress materials (final files and proofs)
• Organization, maintenance, and archiving of all digital materials related to the job

Production Supervision

• Discuss production options with client, solicit quotes, and select printer/programmer

• When contract is awarded, liaise with production services to discuss and refine project details
• Prepare or review production specifications

• Liaise with client and production to check proofs
• Oversee production to ensure quality control

• Follow up after production work is complete

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