Page 13 - Graphic Design and Print Production Fundamentals
P. 13

Introduction

            Ken Jeffery





























                                        Figure I.1 Car graphics are an example of modern
                                        day print design


            On any given day, you can look around your surroundings and come in contact with print design.
            Information comes to you in many forms: the graphics on the front of a cereal box, or on the packaging
            in your cupboards; the information on the billboards and bus shelter posters you pass on your way to
            work; the graphics on the outside of the cup that holds your double latte; and the printed numbers on
            the dial of the speedometer in your car. Information is communicated by the numbers on the buttons in
            an elevator; on the signage hanging in stores; or on the amusing graphics on the front of your friend’s
            T-shirt. So many items in your life hold an image that is created to convey information. And all of these
            things are designed by someone.




















                                        Figure I.2 Times Square has many examples of print
                                        design


            Traditionally referred to as graphic design, communication design is the process by which messages
            and images are used to convey information to a targeted audience. It is within this spectrum that
            this textbook will address the many steps of creating and then producing physical, printed, or other

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