Page 13 - Graphic Design and Print Production Fundamentals
P. 13
Introduction
Ken Jeffery
Figure I.1 Car graphics are an example of modern
day print design
On any given day, you can look around your surroundings and come in contact with print design.
Information comes to you in many forms: the graphics on the front of a cereal box, or on the packaging
in your cupboards; the information on the billboards and bus shelter posters you pass on your way to
work; the graphics on the outside of the cup that holds your double latte; and the printed numbers on
the dial of the speedometer in your car. Information is communicated by the numbers on the buttons in
an elevator; on the signage hanging in stores; or on the amusing graphics on the front of your friend’s
T-shirt. So many items in your life hold an image that is created to convey information. And all of these
things are designed by someone.
Figure I.2 Times Square has many examples of print
design
Traditionally referred to as graphic design, communication design is the process by which messages
and images are used to convey information to a targeted audience. It is within this spectrum that
this textbook will address the many steps of creating and then producing physical, printed, or other
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